How To Develop Your Video Streaming Service Better Through Analytics




So, you are planning to develop or augment your Video Streaming or VOD service – and you are reading this to find out how better your business can get. Analyze. What are you setting up your Video Streaming company for? For acquiring users and consumers by providing them with VOD like never before. How do you ensure this? By knowing what they HAVE access to, and what they WANT access to.
This is where Analytics comes in. To help you understand your audience, and plan and present your service accordingly. Analytics enables you to make informed business decisions by monitoring and improving your service continually.
Wait, though. You need to organize Analytics alright, but you need to go about it the right way – where comes the catch.
Merely generating or collecting data related to your VOD service can be of no use – in fact, even a waste of time and money invested – if there is no actionable outcome.
To get the ROI that you deserve here, you should partner with an Analytics provider that UNDERSTANDS the purpose and quality of your business, and can customize solutions for you.
Here are some tips for you to think on the lines on:
  • What is the content, or type of content, that people are watching the most?
  •  Are there any external factors behind this content being watched so much?
  • Is this content being watched so much only because it receives a lot of exposure before customers?
  • What welcome change might my VOD service bring about?
  • How shall people find content within my Video Streaming service?
  • What, according to me, is a ‘good service’?
Does ‘good service’ depend on –
·       The time it takes a user to select a content
·       The time the first frame takes to get visible after the ‘Play’ button is pressed
·       The absence of buffering during playback
  • How do people rate the VOD service that I provide?
  • Why do people leave my service when they do?
Is it –
·       After they have had a dissatisfactory Video Streaming or playback experience?
·       Post being unable to find some content of their liking?
What can be the impact of any change that I can come up with?
Keeping these – and more such – questions in mind can help you analyze the market and your status better; and acting accordingly can most certainly lead your Video Streaming service to improvement and greater success.
You can always count upon us for support at any juncture of this endeavor of yours. In fact, if you need any information, or guidance related to VOD, Video Streaming Service, or Analytics, you are most welcome to contact us at Ascentspark Software for a free consultation. Rest assured that our solutions would be completely customized to your unique requirements.

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